Internet Marketing Trends

Internet Marketing Trends

Mobile

With widespread growth of tablet and smartphone use, access to the Internet through a mobile device will be available to about 60% of the population, or 215 million people, in 2015, according to emarketer.com.
Mobile optimization will be an integral part of a website design now and in the foreseeable future. Websites will need to be mobile friendly, and mobile usability is a factor for Google search rankings.
As access to the Internet through a mobile device continues to grow, businesses will need to adapt in all areas of digital marketing: responsive website, mobile ads and mobile designed content.

Social Media

Social media networks also showed increase in membership and usage. There are multiple social media platforms and different strategies to use on each. All have their place in a social media strategy. Nearly three-fourths (72%) of U.S. adults who are online use Facebook, according to Pew Research. Women dominate the usage as the statistics below show.