E-mail market

                                                  E-mail

Email marketing will continue to be a part of Internet marketing strategy and should be in sync with content and social media. According to exacttarget.com, most U.S. consumers (72%) prefer email marketing, and 40-60% of consumers are reading email on smartphones.
Email needs to work across all devices. The number one priority for online marketers is to redesign an email to improve click through rates on a mobile device.
In a recent survey of marketers 91% were using email marketing campaigns. Below are some of the tactics and results as reported by exacttarget.com:

• Email capture via Facebook was found to be used 45% of the time, and 31% rate it as effective.
• General email signup on the website used by 74% of respondents. Respondents rate it as 42% effective. 
• Sign-up requests specific to different sections of the website were used by 52% of participants and are 45% as effective. 

Email lists experience a 25% attrition rate due to bounces, unsubscribes, and inactive users. A big reason for customers to unsubscribe is because the content consistently doesn’t relate to them. Besides content that doesn’t relate, marketers need to monitor their email frequency. If customers are opting out at a growing rate then you have to question the frequency of your email – are customers overwhelmed by the amount of email you’re sending? - would be the next thing to look at after content.