my own opinion on marketing ... online
My own opinion on marketing ... online
Web Entrepreneurs Discuss Internet Marketing Strategies Part I:
- Create a website focused on usability rather than beauty. An attractive site does not necessarily mean one that sells.
- Avoid using technologies that will make it difficult for some
visitors to access and navigate the site. Flash and Java can cause these
problems; simple HTML works for almost everyone.
- Limit the number of audio and video files you use on your site, and
make sure the ones you do use are compressed. Larger files can slow
loading of the site, and impatient visitors will often simply navigate
away.
- Employ a skilled graphic designer to produce an attention-grabbing
header for the site. It’s the first thing most visitors see, and
therefore must be impactful.
- Develop powerful headlines for your site. If you use accompanying
images, make sure those images complement the headline’s message and
push the visitor to your desired action.
- Make sure your “squeeze page” does its job by using language that prompts the visitor to provide their contact information.
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