Web Entrepreneurs Discuss Internet Marketing Strategies Part II
One of the most obvious website marketing strategies is to simply create a highly visible site for your business.“Before you expend resources on web-based advertising, you want to optimize your site for the search engine spiders,” says Lemieux.
“Semantic markup is an essential starting point for search engine optimization. Code your site so that, when a bot crawls your page to index it, the text from the code tells it which parts of the page can be read by people.” A spider, alternately known as a “bot,” is a program which analyzes (“crawls”) website content, then indexes the site to enable it to be quickly found through a search engine. The more highly a site is ranked, the more likely it is to appear on the first page of search results – and therefore be found and visited by the person performing the search.
Lemieux says paid online advertising is a good way to bolster your online marketing efforts, and is sometimes necessary in order to stand out among similar businesses on the Web. “If organic (search) isn’t working on its own, and you’re in a crowded space, you will need to use Google AdWords to generate traffic.”
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